Fight Less, Win More: How Master Negotiators Influence Hearts, Minds, and Deals

by Jonathan B. Smith • 2026

Most people don't realise they're negotiating until it's too late - until they've already lost ground, damaged relationships, or walked away empty-handed. But what if you could transform every interaction into an opportunity to get what you want while making others feel valued? Fight Less, Win More offers an armoury of negotiation techniques and approaches that are both superbly practical and brilliantly effective. All have been exhaustively tried and tested in situations that range from high-stakes hostage crises to everyday business conversations. All are underpinned by the groundbreaking notion of Tactical Empathy: a means of understanding the motivations and preoccupations of others so that you can engage with them more effectively. Whether you're negotiating a deal, seeking to defuse tension at work, or even trying to persuade a recalcitrant teenager, Fight Less, Win More will help you resolve conflicts faster, build stronger relationships - and achieve outcomes you never thought possible.